Anne Bradstreets Puritan Viewpoint in Her Poetry Essay

Anne Bradstreet’s poetry resembles a quiet pond. Her quiet puritan thinking acts as the calm surface that bears a resemblance to her natural values and religious beliefs. Underneath the pond there is an abundance of activity comparable to her becoming the first notable poet in American Literature. Anne Bradstreet did not obtain the first notable poet’s title very easily; she endured sickness, lack of food, and primitive living conditions during her time in the New World. Despite these misfortunes she used her emotions and strong educational background to write extraordinarily well for a woman in that time. In all of Bradstreet’s works she is constantly expressing herself through her figurative language that whoever reads the poetry†¦show more content†¦Taking a closer look at the piece one can pick out that these three lines could be a hyperbole. As a puritan Bradstreet had no use for mines of gold or riches, so in fact this is an obvious exaggeration. Another poem titled â€Å"The Author to Her Book† gives the reader the image of a baby being born. Bradstreet critics her works again and again seemingly portraying her works are not good enough. She refers to the â€Å"child† having blemishes and crippling handicaps that represents the deep faults and shortcomings in her work. Washing the child, rubbing off a blemish, and stretching its joints but failing to improve his imperfections all contribute to an image of Bradstreet rewriting her book. Dreadfully trying to increase the quality and standards in her work, the more imperfections she found. Towards the end of the poem Bradstreet talks about how she would give her ugly â€Å"child† new clothes and it just appears that her real life actions contradict her poem. She is actually very poor in life and could not afford new clothes thus sending her children away from the house. Anne Bradstreet’s first collections of poems are titled â€Å"The Tenth Museâ⠂¬  referring to the mythological Greek goddesses who inspires mortals in specific art. It is clear to see that Annes faith remained strong during her hardships, and so was her love for children and her husband. A Puritan in thought and lifestyle but also a woman, herShow MoreRelatedAnalysis Of Anne Bradstreet s Writing1105 Words   |  5 PagesAnne Bradstreet is a poet of the seventeenth century who has an extremely solid Puritan voice. The Puritans were an assembly of English Protestants that formed in the sixteenth century. The Puritans wanted to purify the church by following powerful, strict religious philosophies which later on earned them the name Puritans. They assumed that they were God’s chosen people and that they are an admirable example for the rest of the world, attempting to create a model for America. Bradstreet is one ofRead MoreAnalysis Of Anne Bradstreet : The Voice Of Puritan Poetry871 Words   |  4 Pages In the 17th century, Puritan literary works were biased because of it’s purpose it has on moral instruction. Anne Bradstreet found a way of encountering her personal feelings into moralistic poetry. Therefore, Anne was the voice of Puritan faith. She often conflicted her faith, personal experiences and perceptions. In, Norms and Criticism in Anne Bradstreets poetry, the author, Misty Jones, states, Bradstreets writing depicts and respects Puritan standards but also includes discussions ofRead MoreElizabeth Fuller And Anne Bradstreet1235 Words   |  5 Pagesthey’ve overcome in a male dominated literary career. Despite the two-hundred-year gap between the lives of Margaret Fuller and Anne Bradstreet, they both face issues regarding the static stereotype that women are literarily inferior and subservient handmaids to men. During the seventeenth century, when Puritan society had migrated to what is now Massachusetts, Puritans were proud of the patriarchal society they established; they believed themselves to be â€Å"Old Testament patriarchs (Westerkamp 573)Read MoreEarly American Literature Vs Modern United States1538 Words   |  7 PagesAnglo-Saxton Puritans. Once the text was read, it started to make more sense to me about the way of puritan life; as well as being more relevant on the views of America. The Puritan way of life was a man’s world. Women had separate roles in Puritan society; women served as secondary subjects their husbands. The roles were limited only to mothering and controlling household functions. Women were only able to read scriptures from the bible not publicly allowed to interpret them; although Anne BradstreetRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesproducts and services is becoming an enormously powerful influence on the continuing strength of customer spending, especially when times are tight. Study of the current economy indicates that when today’s consumer is completely satisfied with his or her product or service purchase, he or she tells six other potential buyers. In contrast, a dissatisfied consumer informs 25 other potential buyers. That is the leverage of quality in shaping consumer sentiment, which is vital in powering the two-thirds

Ending the Death Penalty - 960 Words

Imagine that you are in court to support a loved one falsely convicted of a capital offense. Against the well-prepared prosecutor, the chances of not being sentenced to death are looking slim. As the judge bangs the gavel, sealing his fate, you know he is innocent but there is nothing you can do about it. In just a few weeks, the cyanide laced air in his chamber will suffocate his breath, burn his lungs, and force him to close his eyes forever in repent for a crime he never committed. The death penalty is an issue in the United States that has left the country divided. Even though there are many supporters, there is also a substantial amount of opposers. The death penalty system should be removed from practice in all fifty states in the U.S. because it raises financial costs for the country, fails to deter crime, and hurts families and loved ones. A reason why the death penalty should be removed is because the punishment raises financial costs for the country, especially for the taxp ayers. Do you know how much it costs to execute one person? According to a recent estimate, the amount for one death penalty case is approximately two million dollars, which is more than five times the cost of a comparable non-death penalty case. Furthermore, the financial cost to taxpayers of capital punishment is 2-5 times that of keeping the person in jail for life. Many people feel that keeping the person in jail for life would be a more effective approach to crime-solving than the deathShow MoreRelatedNever-ending Battle Over the Death Penalty Essay1102 Words   |  5 PagesThe death penalty is a topic that has been around for years that deals with ethics, a set of moral principles or values. This issue has been constantly filled with people’s emotions, attitudes, and their beliefs from all walks of life. There are people in favor of the death penalty while others will argue against it. No matter how the world changes there will never be a final argument or resolution t o the understanding, acknowledgement, or ending to the rights or wrongs of the death penalty. Read MoreBanning the Death Penalty1620 Words   |  6 PagesShould the death penalty be banned internationally as a type of punishment? This form of punishment has been quite a controversial issue worldwide for quite a few years. The death penalty for hundreds of thousands of years has been a punishment for criminals throughout the world; in the past ranging from what we would now consider small crimes to huge ones, to the present where most if not all those punished with death penalty are for fairly large crimes. Actual laws involving death penalty is knownRead MoreThe Death Penalty Essay889 Words   |  4 PagesIs the death penalty really a rational and effective way to respond to the crimes of certain prisoners? Thirty one percent of society believes we should not keep the death penalty, while others believe that the death penalty doesn’t really keep crime from happening. Of the thirty one percent, many believe that executing offenders of the law only runs away from the issue at hand. Also, if society thinks about it, ending the penalty would cost less both physically and mentally. Lastly, abolishmentRead MoreEssay on Capital Punishment Must Be Put To Death1712 Words   |  7 Pagespunishment, better known as the death penalty, has been around for centuries. Like all elements of modern society, the death penalty has evolved over the course of many years. Initially, the death penalty was administered by a royal court or monarchy through brutal stoning. Since then, the guillotine, noose, electric chair, and [currently] lethal injection have all been tools created to administer the death penalty here in the United States. Before the act of actually ending the criminal’s life is performedRead MoreThe Pros And Cons Of The Death Penalty844 Words   |  4 PagesMany people argue that the death penalty is justified because it is a fair and equal punishment for the crimes committed and that the murdered should receive fair and equal punishment in order to have justice. It is often assumed that murders should be punished by death, but isn’t it true that ending or killing anyone is morally wrong? In this counter argument I will argue that nobody has the right to take anybodys life no matter what and if murderers deserve to die, the state does not have theRead MoreThe Death Penalty Should Not Be Legal958 Words   |  4 PagesAlthough most people have debated that giving someone the death penalty seems inhumane closer examination shows that the death pen alty might be just what the society needs to protect their family members and loved ones. The controversial issue regarding the death penalty has been around for hundreds of years. Humans always have to take a side in whether they take this issue as ethical or inhumane to take away the life of someone that could be just like us. Taking away the life of an innocent seemsRead MoreThe Right to Life869 Words   |  3 Pagesare a number of situations where states may take away from people of life itself and to which international human rights law does not raise an objection. The use of the death penalty is one such example. Human rights law does not prohibit the use of the death penalty as a punishment for crimes but does encourage its permanent ending and try to limit its use. The use of violence in self-defence lies at the base of other (good reasons for: thinking or doing something, or for the existence of something)Read MoreThe Death Penalty Is Right Or Wrong981 Words   |  4 Pag esMany people question whether the death penalty is right or wrong. Issues regarding the possibility of putting an innocent man to death based on faulty investigative work and a flawed legal system are often explored. References to the concept of lex talionis are made, wondering why rapists are not raped and sadists are not beaten in a legal system that kills killers. A killer takes another s life, liberty, or chance at happiness? Is it wrong to take the same from them? How can taking a life for aRead MoreThe Lord Of The Rings905 Words   |  4 PagesMany that live deserve death. And some that die deserve life. Can you give it to them? Then do not be so eager to deal out death in judgment. - Gandalf, in the Lord of the Rings: The Fellowship of the Ring, by J.R.R. Tolkien. Many people question whether the death penalty is right or wrong. Issues regarding the possibility of putting an innocent person to death based on faulty investigative work and a flawed legal system are often explored. References to the concept of lex talionis are made, wonderingRead MorePersuasive Speech Outline Essay1164 Words   |  5 Pagesthat it should be abolished. Central Idea: Homicide rates are lower in non-death penalty states when compared to states with the death penalty. Main Points: I. The death penalty has no deterrent effect. II. The costs of administrating capital punishment are prohibitive. III. States with the death penalty have higher murder rates than those without it. Question of Policy: Should the Death Penalty be abolished? Attention Getter: Attention Getter: Is it moral? Is it an efficient

Strategic Alignment and New Product Development Kaffel Ltd

Question: Discuss about the Strategic Alignment and New Product Development for Kaffel Ltd? Answer: Introduction Kaffel Ltd, an office furniture provider, which is too much engaged with quality improvement of their products through the enhancement of production unit. Recently, this organization has become sales oriented and has increased the number of stores to increase direct sales. Previously, this organization was dealing with B2B sales of their furniture products and their clients were mainly the corporate sectors. At present, the organization has thought of increasing their sales to direct customers and therefore it requires new marketing executive, as it does not have any proper structure and information of marketing. The organization does not have any idea of marketing and sales and therefore, the marketing executive will help the organization to build up the sales in future. Elements of Marketing Process The major elements of marketing process are given below. Environment Scanning The first approach that an organization has to take for its sales expansion is environment scanning (Dholakia 2015). Environmental scanning includes both macro and microenvironment scanning. According to French (2015), in macro environment, broader aspects of environment are considered such as organizational competitors, customers, political environment, society, community, and economical factors. On the other hand, Jarvinen and Taiminen (2015) pointed out that in microenvironment, organizations internal potentialities are considered such as financial factors, investors, suppliers, directors capability, shareholders and other operational units. With the environment scanning, an organization is able to identify its weakness and strengths and identify potential opportunities that will be helpful for its growth. Marketing Strategy Environmental scanning is followed by segmentation, targeting and positioning (STP). This procedure helps an organization to identify the types of consumers present in the society who will be satisfied by its products (French 2015). Therefore, the complete prospective customer base is segregated into several segments according to psychographic and demographic factors. After segmentation, targeting the segments is considered, which identifies the ways by which disintegrated customer segments can be targeted. Finally, positioning is the method by which an organization is able to reach out its consumers. Positioning defines the way by which an organization selects the appropriate location through which the products can be sold (Lagarde 2015). Marketing Tactics After the target market is established, marketing mix is considered, which is a more prcised method of marketing (O'Shaughnessy 2015). Therefore, four elements are considered in marketing mix, which are product, price, place and promotion. In product factor, the designing and features of the product is selected. In price factor, pricing strategy is identified such as price penetrating or price skimming, over which the revenue is determined by the organization. In place factor, appropriate location is selected where maximum sales will take place and finally, promotion factor will determine the approaches that will be effective for the sales of particular product such as online discount coupons (Solomon 2014). Monitoring and Control After the marketing strategies are successfully implemented, organizations need to monitor and control the business flow according to the strategies so that business process is not deviated (Hollensen 2015). Several surveys and reports are required to be generated so that business is controlled in future and projected outcome satisfies the organization. Figure 1: Marketing process elements (Source: Papadopoulos and Heslop 2014) Benefits and costs Responsiveness, constant improvement and costs are the three pillars (Blank 2013), which will help Kaffel Ltd. to grow its business. Through responsiveness, Kaffel Ltd. will be able to orient its business and will be able to stay ahead of the competitors. This will help the organization to form the products that will not only satisfy customer demand but also produce products in timely manner. Kaffel Ltd. will need to enhance its business by constant improvement, which will be promoted by culture of experimentation. The organization will need to improve and explore products and services to adapt to future and current needs of the customers. Finally, costs consist of significant improvement by collecting database and customer data analyzing. Kaffel Ltd. will require constant product modification so that ongoing investment in product iterations and new equipment is followed in future. Environmental Analysis Macro Environmental Analysis PESTLE Analysis Politics Kaffel Ltd. needs to identify the present political scenario of the locality where the sales will be initiated, from where it will be able to understand the business feasibility Economic Nations economy, per capita income and inflation will impact the pricing strategy and sales enhancement of the organization Social Organization needs to identify the communities surrounding the market and how much the society can impact on sales enhancement as intercommunity persuasion hampers the buying behavior of consumers Technology Technological aspects such as influence of digital media and communication technique with consumers will determine the business progress in a more efficient way Legal The organization needs to fulfill the manufacturing legalities and compliance from government so that it gets the license of B2C sales Environment Eco-friendly manufacturing technique and packaging has to be oriented so that least impact on the environment is sustained Table 1: PESTLE Analysis (Source: Galician 2013) Micro Environmental Analysis Company Kaffel Ltd. is trying to expand its sales by starting B2C sales through direct marketing. Therefore, the organization has to develop the structured marketing department. This will consist of marketing executive, sales executive, store managers, lead creators, customer service department and data analysts (Bendoly, Bharadwaj and Bharadwaj 2012). Therefore, Kaffel Ltd. needs to increase the number of employees in sales department. Suppliers The number of suppliers is limited for the organization at present as only similar types of corporate sector products are sold in the market. Therefore, the number of suppliers has to be increased and even the relationship with them has to be sustained over years so that enough discounts are received (Stark 2015). This will reduce the price of furniture than its competitors resulting in more sales. Intermediates For an organization that is increasing its product portfolio, needs to increase the number of market intermediaries, which will lead to maximum sales (Boone and Kurtz 2013). Kaffel Ltd. needs to follow the chain of wholesalers, retailers and even online sales intermediaries. Finally, feedback has to be achieved from the intermediaries. Customers A huge range of customer of Kaffel Ltd. is at present available for B2B sales. The clients are mostly covering office sectors. With the increase in products for direct casual consumers, target market has to be set up by the organization where new consumer base will include household sector (Slater, Mohr and Sengupta 2014). Competitors With product diversification, substitute products from competitors affect the sales. Thus, Kaffel Ltd. needs to set a benchmark of the top competitor in the market and adopt sales strategy to enhance sales. Investors For growth of business, financial support is required, which will be entrusted by investors. Clear idea of objective and return on investment has to be declared to the investors so that they will get the motive of investment, which will in turn support the creation of budget (Christopher, Payne and Ballantyne 2013). Figure 2: Microenvironment Analysis (Source: Yadav and Pavlou 2014) STP Analysis According to Morgan (2012), in segmentation, organization needs to identify the types of segments available in the society such as psychographic and demographic factors. After selecting segments, appropriate target customers are to be selected from the communities by integrating parts of segments. Finally, positioning is the way by which products are placed in the market so that consumers are instantly attracted. Kaffel Ltd. needs to identify the consumer segments and finally place their products. B2B and B2C STP Analysis Segmentation B2B Office sectors In-house organizations Manufacturing based organizations B2C Monthly Income level from $168 to $ 1667 Both male and female gender Age group from 5 to 90 Education level from low to high Targeting B2B IT organization BPOs and KPOs Consultancy firms Clinics Seminar halls B2C Casual consumers Household sector Premium lifestyle consumers Frequent travelers Positioning B2B Direct call Leaflets Hoardings and banners B2C Online sales Supermalls Retail stores Table 2: STP Analysis for Kaffel Ltd (Source: Author) Buying behavior Concept For new products in the market, sales will gradually increase, as consumers will initially taste the items with respect to price and quality and finally if they are satisfied, sales will be increased (Yannopoulos, Auh and Menguc 2012). Thus, the organization needs to keep the price lower and achieve more market intermediaries. Consumer buying behavior is the total of consumer intention, attitude, behavior and decisions. Buying intention can be raised by advertisements and product awareness, which will increase the positive attitude of consumers to buy the product (Lovelock, Patterson and Wirtz 2014). Finally, consumers will take the decision in buying the product if they feel that the product satisfies their needs. Moreover, buying behavior is satisfied by similar needs among the communities and even word of mouth. Thus, for Kaffel Ltd, price has to be kept lower and more advertisements are to be initiated so that sales are enhanced. Marketing Mix Product According to Morgan, Katsikeas and Vorhies (2012), product is the initial element of marketing mix. The features of the product are selected and new diversification factors are added to the product. The designing and unique factors of a product are identified, which will be different from the competitors. The product categories and the number of diversification ranges are identified, after which pricing element is considered. Therefore, Kaffel Ltd. needs to diversify its products in both B2B and B2C categories. For B2C consumers, the classified product categories need to be increased in volume, which are having more than three features on one product, so that price factor is justified for direct consumers. Price According to Cui, Lui and Guo (2012), price of a product can be only determined according to the features and quality of the designed product. On the other hand, Bharadwaj et al. (2013) pointed out that pricing completely depends on available competitors in the market. Acur, Kandemir and Boer (2012) pointed out that price penetration and price-skimming strategies will help in achieving required revenues for an organization for a certain period. Therefore, the organization needs to follow competitive pricing strategy for B2B products and price penetration strategy for B2C products. In this way, the organization can achieve more unit sales, and thereby increase brand awareness. Place According to Kozlenkova, Samaha and Palmatier (2014), right location selection will catch the maximum amount of consumer. Sales can be increased only when consumer gets to know about the existence of the product and after that, they will match the preference with the features of the product. Locations such as supermarket, e-commerce, official website and retail stores attract the consumers. The distribution strategy for the organization will include both lead generation and personalized selling for B2C clients and retail chain for B2C consumers, which will involve all the market intermediaries. Promotion According to Perreault Jr, Cannon and McCarthy (2013), online sales promotion is the best way to reduce the cost of advertisement and achieve maximum consumer attraction. On the other hand, Eggert, Thiesbrummel and Deutscher (2015) pointed out that newspapers, commercials and banners help in getting the maximum response from consumers. Thus, the main motive of promotional activities is to reach out to maximum consumers. Promotional strategy for Kaffel Ltd. will include social media platform, which will include discounts, coupons and flash sale for B2C consumers and for B2B consumers, discounts will be awarded in bulk orders. Additional Elements The additional elements of the marketing mix are process, physical evidence and people, among which people selection is the most important. People include directors, consumers, financial heads and other stakeholders. Morgan (2012) opined that process would include operational changes and changes in production lines for designing of new products. For Kaffel Ltd. the physical evidence factor will include virtual representation of product in the official website, which will attract all types of consumers. The people will include top executives such as directors and customer service as well as lead generators. Consumers and investors are the vital stakeholders for Kaffel Ltd. Figure 3: Marketing Mix Elements (Source: Boone and Kurtz 2013) Marketing Mix for B2C (Economic Range) Product Kaffel Ltd. needs to increase the number of products and therefore has to follow product diversification strategy. Organization has many office furniture products but for each of the target markets, new product category has to be created. Range of products must include hybrid categories. Many customizable furniture products are available in the market (Stark 2015), and thus, the organization needs to design such products that have integrated electrical flexibility such as bed with lighting facility, sofa with sensor technology that will indicate the weight of the user. Moreover, hundred percent recyclable seats and single seat gliders need to be included. For household consumers, certain beds, which can be folded and adjusted in limited space, have to be designed. Such beds will be for frequent travelers. Price An organization that is expanding needs to limit the price so that consumers can taste the products quality (Christopher, Payne and Ballantyne 2013). It is very sure that consumers love to experience quality and can compromise price and therefore it is an opportunity for the organization to include premium pricing. Still Kaffel needs to follow price penetration strategy for the first year so that it can catch hold of the market. Amount of risk will be less if price is lowered, which will help in achieving consumer attraction, and according to demand, new products can be designed. Place/Distribution For Kaffel, distribution strategy is the main element of marketing mix. Initially the organization had a good response from business sectors and therefore bulk sale used to happen. For an organization that shifts its target market, needs to increase the unit sales of each of the product category so that market attention is achieved from all sectors (Acur, Kandemir and Boer 2012). This can be only initiated by increasing distribution channel. The best option is to increase franchise and new contracts with the retail sector as market intermediaries will be reduced leading to price reduction. Moreover, online sales using e-commerce and websites will help in showing the feedback, demand and preference of consumers in future. Promotion For introduction of new products in the market, promotional activities will help in achieving highest consumer attraction (Gmelin and Seuring 2014). Promotional activities will include discounts and sales for B2C consumers through social media sites. This will reduce the cost of sales and all target consumers can access simultaneously same product information. Thus, the promotional activities will include social media marketing, discounts and coupons through own website, and marketing agency compliance. Additional Elements Three additional elements of marketing mix are process, people and physical evidence. Process element will include the designing of new furniture. Kaffel will require batch processing with the increase in demand. The key people of the organization will include board of directors, marketing executive, sales managers, financial accountant, store manager, customer service executive, operational manager and human resource manager. Physical evidence will be created by the organization in terms of design and reliability. Virtual representation of the products will need to be included in the websites, which will enhance consumer attraction. Figure 4: Marketing Mix Elements (Source: Author) Marketing Mix for B2B (Premium Range) Product The furniture products were already present in the market and therefore, the organization needs to include new customized products. As described in the economy class, hybrid products needs to be included, therefore price of the products are comparatively lower. In case of B2B sales, the quality factor has to be maintained and therefore, customized furniture will include sofa, chairs, tables, seminar room furniture, design furniture. Hybrid chairs with accurate fusion between ergonomics standards and aesthetics for corporate sectors has to be included. Moreover, for product diversification, sales manager has to visit the offices so identify the most required furniture that will both fit the structures and room capacity, giving a royal feeling. Price The price of the premium products will be relative higher than the economy class. The pricing strategy will include competitive pricing. Moreover, for customized service the price will be based on the clients requirement. In this way, the organization will be able to maintain a good relationship with its clients. On the other hand, the bulk furniture such as cabins, tables, chairs and related designs will be supplied in bulk. The price of such products will be less than the competitors as bulk order will be initiated. Promotion Promotion strategies will include lead generation through contracts. The sales person will have the best knowledge of discounts. Direct mails will be dropped to the existing and new prospective clients who are new in the corporate sectors. Aggressive promotion will not be required. Place The products will be generally placed in the corporate sectors. There are a lot of buildings that gives rent to corporate offices. These promoters will be approached with lucrative offers and new contracts will be generated. Moreover, the own website is the ultimate destination, where an album will be created through which the client-organization will be able to view the virtual images of the products. Additional Elements The process will include line production and order based operation. The people will include corporate clients, investors, suppliers, promoters, contractors, operational manager, sales manager and marketing executive. Physical evidence will be ensured by giving the view of products from the official websites. Conclusion Kaffel Ltd. initially was having just the B2B business and with the help of new marketing strategies, the organization will be surely able to increase the sales in B2C department. Thus, it can be identified that there are a lot of differences in between the two target segments. In B2B business, the amount of sakes was limited as the only target customer was corporate sector. With the B2C business, more consumer segments such as casual consumers, frequent travelers, household consumers and even consumers of lowest income will be able to buy the products. The pricing strategy was initially competitive and thus premium products were the only range of products. With the B2C business, both premium and non-premium products can be sold. Thus, the amount of sales will be increased. Moreover, as the organization will follow demand-oriented production, hence the amount of risk will be low. It must also be said that the organizations brand awareness will increase with the increase in unit sales . Therefore, this organization will surely stand out as the prominent player in the market leading to new competition. International market is quite different from domestic market as the range of consumers and their preference are quite different from domestic market. This is an opportunity for the organization as it will be able to expand its product diversification even further in future. Moreover, with expanded sales, the organization will be able to change the pricing strategy in future and compete with new markets. Brand awareness and success from domestic market will create a scope of product sales in international market and therefore, Kaffel Ltd. will be able to expand its business even further in future. Reference List Acur, N., Kandemir, D. and Boer, H., 2012. Strategic alignment and new product development: drivers and performance effects.Journal of Product Innovation Management,29(2), pp.304-318. Bendoly, E., Bharadwaj, A. and Bharadwaj, S., 2012. Complementary Drivers of New Product Development Performance: Crossà ¢Ã¢â€š ¬Ã‚ Functional Coordination, Information System Capability, and Intelligence Quality.Production and Operations Management,21(4), pp.653-667. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N., 2013. Digital business strategy: toward a next generation of insights.Mis Quarterly,37(2), pp.471-482. Blank, S., 2013. Why the lean start-up changes everything.Harvard Business Review,91(5), pp.63-72. Boone, L. and Kurtz, D., 2013.Contemporary marketing. Cengage Learning. Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor Francis. Cui, G., Lui, H.K. and Guo, X., 2012. The effect of online consumer reviews on new product sales.International Journal of Electronic Commerce,17(1), pp.39-58. Dholakia, N., 2015. Marketing as mystification.Marketing Theory. Eggert, A., Thiesbrummel, C. and Deutscher, C., 2015. 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The Canadian Social Marketing Story.Social Marketing Quarterly, 21(4), pp.194-199. Lovelock, C., Patterson, P.G. and Wirtz, J., 2014.Services marketing. Pearson Australia. Morgan, N.A., 2012. Marketing and business performance.Journal of the Academy of Marketing Science,40(1), pp.102-119. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. O'Shaughnessy, J., 2015. Note on the marginalizing of psychoanalysis in marketing.Marketing Theory, 15(1), pp.17-19. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Perreault Jr, W.D., Cannon, J.P. and McCarthy, E.J., 2013. BASIC MARKETING: A Marketing Strategy Planning Approach,-19/E. Slater, S.F., Mohr, J.J. and Sengupta, S., 2014. 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The Whiskey Rebellion free essay sample

Thomas Slaughters thirteen- chapter chronicle of this event in American history takes great steps toward correcting that oversight. The Whiskey Rebellion was a violent uprising against an excise tax placed on liquor, much like the tax revolt against the Stamp Act that ignited the American Revolution. Of course, the Whiskey rebels saw themselves as upholding the spirit of the Revolution and believed that the politicians in the federal government had forsaken those principles for the quest of personal gain. Slaughter does an outstanding job of telling each side of the story without retorting a strong bias toward either.He paints the rebellion as a massive communication failure between all involved. The conflict illustrated a deep divide between the eastern and the western regions of the country, setting urban interests against rural interests, localism philosophy against nationalist beliefs, and all of the disparities that are inherent among different social and economic classes. We will write a custom essay sample on The Whiskey Rebellion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The author describes the federal government and its supporters as having generally shared a Hobnails-type fear of anarchy as the starting point for their consideration of contemporary politics, while he says that the WhiskeyRebels and their friends took a more Logician-type stance, believing that protection of liberty, not the maintenance of order, was the principal task of government. The federal government emphasized the power of the Constitution, while the Whiskey Rebels emphasized the much more radical Declaration of Independence. The Whiskey Rebellion was a turning point in Americas history that demonstrated the central governments willingness and ability to enforce its laws in spite of the obstacle of distance from Its center of power.Slaughter divides The Whiskey Rebellion into three principal sections entitled Context, Chronology, and Consequence. The first section begins with a comprehensive assessment of the anti-excise tradition which follows late seventeenth-century Bri tish philosophy and traces its progression from Walpole excise battle in 1733, through the Stamp Act crisis of 1 764 and on through the Anti-Federalist account of the tax provisions of the Constitution of 1787.In the second section, Slaughter details the debate over the excise, its implementation and the outbreak of both peaceful and violent opposition to it; opposition that occurred not only in Pennsylvania but along the entire reorient. In his final section, and with a trace of personal bias, Slaughter describes the outbreak of violence in the summer of 1 794 for which he holds John Manville largely accountable. Slaughter continues in the final section with Hamilton and Washington deciding to make an example of western Pennsylvania despite the fact that the excise had gone uncollected all along the frontier, and the Watermelon Army fiasco which the Federalists claimed as a victory. Slaughter concludes that, above all else, Federalist policy had deeply divided the country and contributed as much as any single event to he birth of the Republican and Federalist parties in the years following 1794. Slaughter has organized his story in a knowledgeable and logical manner, his account is skillful and vivid and he offers his readers fascinating details and insights. Even so, the read was occasionally monotonous and I did discover my mind wandering at points requiring certain passages to be re- read in an attempt to fully appreciate the events being portrayed by the author. The use of maps or graphs could have proven extremely useful here in better illuminating the chronological and geographical cont ext of these events. Slaughter provides to the reader neither Of these graphic aids in The Whiskey Rebellion.Despite the sometimes uninteresting story line (real life events can prove difficult to illustrate otherwise), the book is well documented and presents a realistic depiction of the life of the frontiersmen and how they viewed the oppression of the Easterners. Slaughter also balances the view of the Easterners toward their perceptions and interpretations of the actions of the frontiersmen. The Whiskey Rebellion offers an exceptionally balanced view of the events that took place two hundred years ago on the western Pennsylvania frontier in, for the most part, a very readable form.Slaughter always manages to give both sides to each issue and interprets the events accordingly. One final compliment to the author and to the book is that I truly appreciated the stories that began each chapter. These real life events painted a vivid picture of life as it was on the frontier and served as great introductions to each new section. The Whiskey Rebellion offers a broad and comprehensive account of the struggle over the whiskey excise while taking into account the political, social and intellectual contexts of the time.