An Analysis Of The Financial Annual Report Of Victrex Plc Accounting Essay

1.0 IntroductionThis paper involves two developments. The primary region includes an investigation of the monetary one-year investigation of Victrex Plc in 2010, and examination of the open introduction of the worry in 2010 in contrasting with the old twelvemonth 2009. The examination will be done by rethinking the monetary data gave in the organization ‘s one-year study allotted for this paper. The kind of data remembered for said one-year study are the Chairman ‘s articulation, the Chief Executive Officer ‘s reappraisal, Financial Director ‘s study, the Director ‘s study and A ; the monetary explanations, for example, salary proclamation, accounting report and hard cash stream articulation. An outline of the worry open introduction in the course of the last five mature ages will other than be talked about. The significant proportions will be registered so as to break down the open introduction of the worry and recommendation choices and tax benefits wh ere proper. Other important data, for example, corporate organization and bookkeeping strategies will be thought of and talked about. The second development of this paper will break down the importance of working capital course in a worry and talking how the creator playing the capacity of budgetary official affected on working capital.Furthermore, strategies, for example, fringy costing and planning and their advantages in the dynamic technique will be contrasted with the existent universe condition of affairs.1.1 COMPANY OVERVIEWVictrex Plc is a taking planetary producer of high open introduction thermoplastics polymers which started using the VICTREXAÂ ®PEEK in Western Europe and United States to go to the requests in the car and travel area. As concern got planetary, Victrex ventured into high turning markets, for example, Japan, China, India, Russia, and Brazil. The organization has over 30years involvement with the creation of polyketone. Inside this clasp of activity, Victrex Plc has a creation, designing, customer administration and dispersion crew that ranges more than 30 states around the world. Victrex Plc partitions are recorded in the London Stock Exchange. Victrex Plc contains two divisions viz. the Victrex Polymer Solution and the Invibio Biomaterial Solutions. Victrex Polymer Solution centers around the transport, mechanical and the electronic markets. This division represents considerable authority in the turn of events and industry of high open introduction polyaryletherketones, for example, VICTREXAÂ ®PEEKa„? polymer, VICOTEAÂ ® coatings and APTIVa„? motion pictures. On the different manus, Invibio Biomaterial Solutions centers around providing master answers for clinical gadget producers. This division gives course to amazingly specific biocompatible PEEK-based stuffs and administrations for clinical gadget producers. Their exchange names are PEEK-OPTIMA, MOTIS, PEEK-CLASSIX and ENDOLIGN. VICTREXAÂ ®PEEK Polymer is behind the vast majority of today ‘s development in business sectors runing from car, vitality, hardware, aviation, semi music executives, clinical, supplement handling and fabrics.1.2 FIVE Year FINANCIAL SUMMARY REVIEWThe one-year study 2010 of Victrex Plc has some data throughout the last five mature ages of the open introduction of the Organization. Data in the one-year concentrate high spots outcomes on gross, net gain before income upgrade, monetary records, hard money stream proportions and deal volume. In any case, this investigation shows that the gross of the organization for as long as five mature ages expanded by 6.9 % between 2006 ( ? 122.5m ) and 2007 ( ? 131.0m ) . This becoming was because of an expansion in net incomes of their modern market which went up 16 % over the old twelvemonth because of increment popular for oil and gas and synthetic preparing customers. The transport advertise other than expanded by 6 % as an outcome of expanded business aviation net incomes. Locally, United States was up 9 % because of developing in the car, business aviation and oil and gas areas, yet was somewhat counterbalanced by a decline in semiconducting material gross incomes. Asia Pacific gross incomes were up 13 % as a developing what's more gross incomes of transport and gadgets ( Victrex, 2010 ) . In the mature ages 2007 and 2008, the organization encountered an expansion of 7.7 % from ?131.0m in 2007 to ?141.1m in 2008. This developing was as a result of expansion in net incomes in Japan and the United States. Other than expansion in the business aviation net incomes in United States and Europe prompted the developing in net ( Victrex, 2010 ) . In Year 2008 and Year 2009, Based on the effect of customers destocking, there was a reducing of ( 26.4 ) % in net from ?141.1m in 2008 to ?103.8 in 2009. This abatement was as an outcome of reduction of gross incomes volume dependent on the financial downswing. Transport net incomes diminished by 41 % in 2009 because of significant decrease in car net incomes over all parts. Modern deal volume other than diminished by 35 % in 2009 as a result of decreased oil and gas request, this other than got versatile dependent on the monetary downswing ( Victrex, 2010 ) . At last, the examination shows that the best expansion in net inside the five twelvemonth time frame was somewhere in the range of 2009 and 2010 as gross expansion was 82.6 % from ?103.8 in 2009 to ?189.5 in 2010. This was as an outcome of expansion in net incomes volume from 1547 metric tons to 2535 metric tons. The advantage of improved verifiable in return rates as the authentic debilitated against their monetary forms during the twelvemonth other than had a positive effect. Expanded gross incomes in hardware were up by 96 % more than 2009 which reflected solid gross incomes into the customer gadgets and semi music chief manufacture division. Appeal of stocks brought about an expansion of gross incomes in the topographical and mechanical market which took into account high stock rundown degrees and creation rates. The expansion in net incomes was as a result of restocking propensities. Different markets, for example, transport net incomes volume expanded by 59 % more than 2009, In dustrial gross incomes expanded by 53 % more than 2009. Aviation demonstrated solid becoming because of a blend of higher creation degrees and new airplanes orders driven by positive propensities and visualization for both concern and touristry travel, and new application advancement for the stocks to help run into requests ( Victrex, 2010 ) . From the one-year study given for the working overall gain ( Net salary before contribution and income upgrade ) , it very well may be seen that in twelvemonth 2006 it was ?46.1m and expanded in twelvemonth 2007 to ?52.0m, adding up to an option of ?5.9m. Other than in mature ages 2007 and twelvemonth 2008, there was an expansion of ?3.0m with working total compensation in 2007 as ?52.0m and in 2008 as ?55.0m. Be that as it may, there was a diminishing of ( ?29.9m ) in twelvemonth 2008 and 2009, with working overall gain of in 2008 as ?55.0m and in 2009 as ?25.1m. In twelvemonth 2010, the organization made the best expansion of ?49.8m in working net gain between twelvemonth 2009 as ?25.1m and twelvemonth 2010 as ?74.9m ( Victrex, 2010 ) . These figures are outlined in the graph belowFigure 1: Victrex Plc ‘s Five Year Gross and Net pay before Interest and TaxFrom the diagram, it tends to be found that the organization had an expansion in gross and overall gain before association and income improvement from Year 2006-2008, an abatement in Year 2009 and a significant expansion in Year 2010.2.0 VICTREX ANNUAL REPORT ANALYSISIn estimating the financial situation of Victrex Plc, it is required to see its Amalgamate Income Statement, Consolidated Balance sheet and Cash Flow Statement. The Ratio Analysis is concluded using four wide nations, for example, Profitability Ratios, Efficiency Ratios, Liquidity Ratios and Investment Ratios ( White et al. , 2003 ) . For the plan of this paper, the figures utilized are from the 2010 Annual Report and are determined in ?million ( m ) .2.1 INTERPRETATION OF ACCOUNTSRatios are indexs to an infiltration on nations that should be inspected in progressively inside informations by looking at the old twelvemonth ( 2009 ) to the undermentioned twelvemonth ( 2010 ) of Victrex Plc ( Perry, 2011 ) . Consequently, the proportions are interconnected and used to pull choices from the examination by estimating an organization ‘s op en introduction. To this terminal, Victrex Plc will be dissected using the four wide nations of proportion analysis.2.1.1 GrossThe organization ‘s salary explanation shows that gross was up by 82 % to ?189.5m in 2010 from ?103.8m in 2009. This expansion was as a result of expansion in net incomes volume by 64 % because of a solid backlash sought after over all business sectors in Europe, Middle East and Africa ( ‘EMEA ‘ ) , America, Asia Pacific and United Kingdom. Other than there was deterioration in authentic as this brought about the expansion of gross of different markets, which empowered the organization profit by the conversion standard determined capacity. The one-year study shows that the invariable swapping scale of the gross was up 47 % contrasted with 2009 ( Victrex, 2010 ) .2.1.2 PROFITABILITY RATIOProfitability proportions are utilized to discover how gainfully the worry is runing. In this manner Net salary is a stage of a worry achievement ; in this way these proportions are viewed by both inner clients and outer clients, for example, course and investors ( Jones, 2006 ) . Benefit proportions contains Return on Capital Employed, Return on Total Assets, Return on Shareholders Fund, Gross net gain Ratio, Operating Profit Ratio and Mark-up Ratio ( Perry, 2011 ) .2.1.2.1 RETURN ON CAPITAL EMPLOYEDThis proportion thinks about how practically an organization utilizes its capital utilized ( Jones, 2006 ) .According to Perry ( 2011 ) , Return on Capital Employed is characterized as: ROCE= Net pay before Interest and amp ; Tax ( Operating Profit ) x 100 Whole Assets-Current Liabilities ( Capital Employed ) In 2010, it was 74.9m Ten 100 = 74.9m A-100 = 31.67 % 279.0m �

Jabberwocky by Lewis Carroll

'Jabberwocky' by Lewis Carroll English essayist Lewis Carroll (1832-1898) is most popular for his class bowing work Alices Adventures in Wonderland (1865) and its continuation Through the Looking Glass (1872). The story of a little youngster who visits a weird land is an exemplary of childrens writing and established Carrolls place in the Western scholarly standard. Despite the fact that theyre broadly viewed as significant works, the talking creatures and conceivable depictionâ of what has been deciphered as medication use have put Wonderland and Looking Glass on various arrangements of restricted books. Lewis Carroll Life and Work Lewis Carroll was really the nom de plume of  Charles Lutwidge Dodgson, a priest, researcher, instructor, and mathematician. Before going to composing childrens fiction, Dodgson/Carroll composed a few scientific writings while an understudy at Christ Church College, Oxford, remembering An Elementary Treatise for Determinants, Curiosa Mathematica and Euclid and His Modern Rivals. He met the Liddell family while an instructor at Christ Church Collegeâ and was captivated by their young little girl Alice. Despite the fact that he later said his anecdotal champion did not depend on any genuine individual, Carroll supposedly made up the Wonderland stories, or if nothing else their frameworks, as a method of engaging Alice Liddell and her companions. Carroll composed a few different works, some about Alice, in his later years, however never again made the business progress of Wonderland and Looking Glass. Examining Carrolls Poem Jabberwocky Jabberwocky is a sonnet contained inside Through the Looking Glass.  Alice finds the sonnet in a book on a table during a visit to the Red Queen. From what we can comprehend, the sonnet is a legendary beast who is killed by the saint of the sonnet. Who is the legend? Who is the storyteller? Its practically unimaginable for the peruser to tellâ since were at that point in the odd universe of Wonderland. Indeed, even Alice doesnt comprehend what shes perusing. Written in a number style, the greater part of the words inside the Jabberwocky are silly, yet it cuts to a conventional idyllic structure. Here is the finished content of Lewis Carrolls Jabberwocky. Twas brillig, and the slithy tovesDid gyre and gimble in the wabe:All mimsy were the borogoves,And the mome raths outgrabe. Be careful the Jabberwock, my son!The jaws that nibble, the hooks that catch!Beware the Jubjub winged animal, and shunThe frumious Bandersnatch! He took his vorpal blade in hand:Long time the manxome enemy he soughtSo rested he by the Tumtum tree,And stood some time in thought. Also, as in uffish thought he stood,The Jabberwock, with eyes of flame,Came whiffling through the tulgey wood,And burbled as it came! One two! One two! What's more, through and throughThe vorpal sharp edge went giggle snack!He left it dead, and with its headHe went galumphing back. What's more, hast thou killed the Jabberwock?Come to my arms, my beamish boy!Oh frabjous day! Callooh! Callay!He laughed in his happiness. Twas brillig, and the slithy tovesDid gyre and gimble in the wabe:All mimsy were the borogoves,And the mome raths outgrabe.

Document Writing, Step by Step (with Templates)

Document Writing, Step by Step (with Templates) Whether you’ve been in the business world for years or are just starting your academic career, writing a document can be intimidating. But not to worry: If you’ve been staring at a blank page with no clue how to get started, you’ve come to the right place. This step-by-step guide will help you tackle any writing project with confidence, so read on to find out how it works. What Is Document Writing? The Oxford Dictionaries define a document as “a piece of written, printed, or electronic matter that provides information or evidence or that serves as an official record.” Document writing, then, is the process of creating a written document. Sounds simple, right? After all, we all learn how to write in school, and we all know how to open a text document on our computer. But if it were that simple, you wouldn’t be reading this article right now.       What Makes Document Writing so Difficult? The blank page is every writer’s enemy. Even pros sometimes stare at that blinking cursor in the top-left corner for hours. Contrary to popular belief, the freedom that an empty document offers doesn’t foster creativity â€" it intimidates. There are a thousand ways to approach any given subject, a million ways to phrase your first sentence. The result is that many of us suffer from what’s called overchoice, or choice overload. The blank document is designed for linear texts and thus pressures you into writing exactly that: a coherent, linear text with a beginning, a middle and an end. It asks you to jump in and craft complete sentences that are meaningful and logically connected to the sentences that come before and after them. Even if you’re deeply familiar with the subject, starting a writing project this way is difficult. So what can you do instead? Easy. Remove the blank page and you remove the pressure. Go ahead and close that Word document of yours â€" you don’t need it right now. Your first goal isn’t to write a perfect text. Your first goal is to figure out what it is you’re trying to say. The writing comes later; the perfection comes later still. Below we’ve outlined five steps to help you craft your document. You don’t need to follow these steps to a T every single time you start a writing project, and you don’t necessarily have to complete them in this order. Planning, researching, brainstorming and outlining your document are not necessarily distinct phases. It’s OK to jump back and forth between them, to jot down new ideas as they come to you, and to go back and do some more research if necessary. How to Write a Document, Step by Step: Step 1: Planning Your Document As with any other project, a writing project requires some planning. Start by determining the scope of the document â€" which information it needs to include and what can (and should) be left out. The scope is determined by the document’s purpose and its readership (aka your target audience). Readership Ask yourself the following questions about your readers: How familiar are my readers with the topic I’m going to discuss? What are my readership’s demographics â€" how old are they, which language do they speak, and what’s their level of education? For example, if you’re a programmer writing documentation for colleagues with a similar level of expertise, your text won’t need to include definitions for well-established terms. If you’re writing documentation for a high school beginner class of programming students, however, your document might need to include a lot more details and explanations. Purpose Determining the purpose of the document is equally important. It could be one of the following: Provide information Give instructions Propose ideas / persuade the reader Present your opinion Style and Tone Knowing the demographics of your readership and the purpose of your document will also help you choose the most fitting style and tone. If you’re submitting a business plan to a potential investor, the tone of your document would likely have to be quite different from the one you would use when writing a first-time parent survival guide. The latter might be suitable for a little tongue in cheek, while any kind of humor is probably misplaced in the former. So before you start the actual writing process, consider whether your tone should be: formal or informal personal or impersonal serious or humorous. Diction Next, give some thought to diction, aka your choice of words. While your business plan should use formal diction, you might want to go easy on jargon, unless the investor you’re submitting to is familiar with your specific business niche. With a first-time parent survival guide on the other hand, you’ll likely want to appeal to a relatively young audience. Therefore, incorporating some pop culture references and colloquialisms could actually enhance the reader’s experience. Sentence Length The length and complexity of sentences, too, should be adapted to fit your audience. It’s always important to be clear and concise. However, certain target audiences, such as academics, have a higher tolerance for lengthy sentences than, say, a busy executive. You can use the free mind map template below to plan your document. Simply copy the mind map to your MindMeister account and fill it out. You can keep the map as a reference throughout your writing and editing process. Your browser is not able to display frames. Please visit My Document on MindMeister. Don’t have a MindMeister account yet? You can sign up for free here. Step 2: Research and Brainstorming Now that you’ve figured out the scope and style of your document, it’s time to do some research. While you can certainly use a text document to collect all quotes, links, facts and other references you want to incorporate, a linear format isn’t ideal for this purpose. The classic mind map format, which was popularized by the English researcher Tony Buzan in the 70s, is great for visualizing how individual pieces of information are connected. Using a mind map, you can collect all your notes, ideas and references on a single page. Digital mind maps are especially practical as they let you move elements around to group them in a way that makes sense. Besides links, digital mind maps also offer space for multimedia attachments such as images, videos, and entire files, so you can collate all your research in a central place. To get started, simply open a new mind map, write the title of your document in the center of the map, and add your notes. Want to learn more about how to brainstorm effectively? Check out our article on Online Brainstorming with Mind Maps. We also have a tutorial on How to Create High-Value Content with MindMeister and Your Kindle. Step 3: Outlining the Structure of Your Document The structure of your text is largely determined by the type of document you’re writing. Below is a â€" by no means exhaustive â€" list of document types you might encounter: Academic documents: Thesis Paper Journal Argumentative essay Research Proposal Business documents: Contract Report Business plan Financial statement User guide Project documentation White paper Let’s take a closer look at three different kinds of documents and compare their individual structures: Argumentative Essay: Argumentative essays often follow a 5-paragraph approach. The mind map template below outlines these 5 paragraphs â€" if you need to write an argumentative essay, you can use this template as your starting point: Your browser is not able to display frames. Please visit Argumentative Essay Structure on MindMeister. Business Plan: A typical business plan contains six important elements, which are outlined in the map template below. You can copy this map template to your free MindMeister account to fill it out: Your browser is not able to display frames. Please visit Business Plan Structure on MindMeister. Research Proposal: If you’re applying for a research degree, you’ll need to submit a research proposal. The template below outlines the key elements that should be contained in such a document. Your browser is not able to display frames. Please visit Research Proposal Structure on MindMeister. As you can see from the three templates above, every document requires a different structure. Of course, these structures aren’t set in stone â€" they’re based on convention. You can always adapt them to fit your needs. Step 4: Writing Your Document Now that you’ve created a logical structure for your document and have done all the research, it’s finally time to start the actual writing process. If you’ve used MindMeister to outline your document, you can forgo the intimidating blank page completely by exporting the map’s content as a text outline to Microsoft Word. Now all you have to do is flesh out your outline by adding the information you’ve collected in your research mind map. Microsoft Word isn’t the only writing software in town, though. Depending on what kind of document you’re writing, you might be better off with a different tool. Below is a list of popular writing tools that might be better suited to your needs. Whatever you choose, a good grammar and spell checker is a must. The Classics: Microsoft Word Google Docs Dropbox Paper Document Writing Software: MadCap Flare WhiteSmoke PandaDoc General Writing Software: Scrivener Ulysses DEVONthink Grammarly Hemingway App Knowledge Management Tools: Confluence MindMeister Code Documentation Tools: Sphinx (for Python) R Markdown ?BoostBook (for C++) Javadoc Docurium (for Ruby) Step 5: Editing Your Document If you think that you’re done as soon as you’ve written the last sentence in your document, think again. The importance of editing cannot be overstated. Or as the great writer Ernest Hemingway put it: The first draft of everything is shit. While you may be eager to finally submit your document and move on to other tasks, you should never do so before you’ve reviewed your text one last time. For best results, leave the document alone for at least 24 hours â€" longer, if possible. Looking at it with fresh eyes will greatly increase your chances of spotting mistakes and other issues. If you haven’t used a tool such as Hemingway App during your writing process, consider pasting the content of your document into this app now. Hemingway App was designed to “make your writing bold and clear,” just like Ernest Hemingway himself always recommended. The app highlights lengthy, complex sentences and points out weakening phrases for you. Even if writing is not your true passion, with proper planning and the right tools at your disposal, you don’t have to be scared of a blank page ever again. So when you’re ready to get started with your next document, just follow the five steps outlined in this article and you’ll see how quickly everything comes together. Brainstorm and outline your documents

The Strange Career Of Jim Crow Essay - 1198 Words

Jim Crow laws were also known as â€Å"Black Codes† in many parts of the United States. C. Vann Woodward’s book The Strange Career of Jim Crow: A Commemorative Edition explains the history of racial segregation in America from the end of the Civil War until the mid-1960s. The system of slavery that existed before the Civil War â€Å"†¦made separation of the races for the most part impracticable.† Racial segregation was not encoded in law until after the Civil War. Woodward’s book is an effective history of race based laws in America. I feel like Woodward is trying to tell us that Jim Crow laws was a system against African Americans to be put in place by forces of white supremacy. Although the book is mainly about the south however one will come to find out segregation started in the north. Even though Negros had emancipation and new rights white people still did not acknowledge those rights. Whites still felt that African Americans were beneath them and seen them as slaves. Woodward let the readers know that there were codes that impelled what slaves could and could not do. The segregation code, â€Å"†¦lent the sanction of law to a racial ostracism that extended to churches and schools, to housing and jobs, to eating and drinking. Extended to public transportation, to sports and recreations, to hospitals, prisons.† There were a lot of social customs to maintain with having segregation in the south. He wanted to let the reader know how the growth of Jim Crow was and how hard it was to endShow MoreRelatedThe Strange Career Of Jim Crow862 Words   |  4 PagesJim crow laws In the 18th century the civil war had brought in end to slavery ,when the union beat the confederacy.Many people believe that slavery ended right there, and that anything else that happened to African Americans after that was due to racism of the people of that time.When in reality that change had caused ripples, that would shape history and the way people think all the way till today.Using historical ideas ,journals ,and such C.Vann Woodward in The Strange Career Of JIM CROW Read MoreThe Strange Career Of Jim Crow Essay1173 Words   |  5 PagesThe  University of North Carolina at Chapel Hill. Then he taught at  Johns Hopkins University. He made the achievement of becoming Sterling Professor of History at  Yale  University from 1961 to 1977. Woodward s most influential work is  The Strange Career of Jim Crow  which was published in 1955. In the book, he explained how segregation was not inevitable. In the 1960s, Dr.  Martin Luther King, Jr.  claimed the book to be the historical bible of the Civil Rights Movement (Dr. Fallin, class lecture, nRead MoreThe Strange Career of Jim Crow1765 Words   |  8 PagesThe Strange Career of Jim Crow When The Strange Career of Jim Crow was first published in 1955, it was immediately recognized to be the definitive study of racial relations in the United States. Professor Woodward discusses the â€Å"unanticipated developments and revolutionary changes at the very center of the subject.† Dr. Martin Luther King Jr. referred to the book as the historical bible of the civil rights movement. The Strange Career of Jim Crow won the Pulitzer for Mary Chestnut’s Civil WarRead MoreThe Strange Career Of Jim Crow Essay1417 Words   |  6 Pagesprofessor at  Johns Hopkins University  from 1946 to 1961. He then became Sterling Professor of History at  Yale  University from 1961 to 1977, in which he taught graduate students and undergraduates. Woodward s most influential work is  The Strange Career of Jim Crow  which was published in 1955. In the book, he explained how segregation was not inevitable. In the 1960s, Dr.  Martin Luther King, Jr.  claimed the book to be, the historical bible of the Civil Rights Movement. His second most influentialRead MoreEssay on The Strange Career of Jim Crow1336 Words   |  6 PagesThe Strange Career of Jim Crow C. Vann Woodward’s book, The Strange Career of Jim Crow, has been hailed as a book which shaped our views of the history of the Civil Rights Movement and of the American South. Martin Luther King, Jr. described the book as â€Å"the historical Bible of the civil rights movement.† The argument presented in The Strange Career of Jim Crow is that the Jim Crow laws were relatively new introductions to the South that occurred towards the turn of the century rather thanRead MoreEssay The Strange Career of Jim Crow1834 Words   |  8 PagesThe Jim Crow laws were local and state laws that were supposedly â€Å"separate but equal,† but instead blacks were inferior to the whites due that to the social, educational, and economical disadvantages that they caused. In Woodward’s greatly influential book, The Strange Career of Jim Crow, he shows supporters of segregation that this was not the way that it had always been, but instead segregation took time to develop a fter the Civil war and that the acceptance of the Jim Crow laws was not just becauseRead MoreAnalysis of the Strange Career of Jim Crow940 Words   |  4 PagesWoodward’s novel â€Å"The Strange Career of Jim Crow† was simply a book about racism. Other critics also attack his style of writing in this very popular novel. However, I believe that Woodward’s novel is not just a book about racism. It is a book about history. I believe it is a book about race relations, not racism. Woodward shatters the stereotypical view of segregation through chronicling the history of America from reconstruction through the late 1960’s. The Strange Career of Jim Crow is not simplyRead MoreEssay A Review of The Strange Career of Jim Crow1072 Words   |  5 PagesA Review of The Strange Career of Jim Crow C. Vann Woodward’s most famous work, The Strange Career of Jim Crow, was written in 1955. It chronicles the birth, formation, and end of Jim Crow laws in the Southern states. Often, the Jim Crow laws are portrayed as having been instituted directly after the Civil War’s end, and having been solely a Southern brainchild. However, as Woodward, a native of Arkansas points out, the segregationist Jim Crow laws and policies were not fully a part ofRead MoreThe Strange Career of Jim Crow by C. Vann Woodward1063 Words   |  5 PagesWoodward wrote The Strange Career of Jim Crow for a purpose. His purpose was to enlighten people about the history of the Jim Crow laws in the South. Martin Luther King Jr. called Woodward’s book, â€Å"the historical Bible of the civil rights movement.† (221) Martin Luther King Jr.’s quote revealed the true importance of Woodward’s book. Woodard’s book significance was based on it revealing the strange, for gotten facets of the Jim Crow laws. Assumptions about the Jim Crow’s career have existed sinceRead MoreThe Strange Career Of Jim Crow By C. Vann Woodward1871 Words   |  8 PagesThe Strange Career of Jim Crow by C. Vann Woodward explains the development of Jim Crow Laws starting in the period of Reconstruction until its legal demise in 1965. The book puts an argument against the question whether or not segregation had been around before the civil war, and argues that segregation had not always been that way. Before the Civil War, a close proximity was crucial between the societies in the South to maintain white supremacy above blacks. After the Civil War, a period known

Jung et al. (2004) directed the 3d-QSAR (three-dimensional...

Jung et al. (2004) directed the 3d-QSAR (three-dimensional quantitative structure-activity connections) studies for 88 particular COX-2 (cyclooxygenase-2) inhibitors belonging to three chemical compound classes (triaryl rings, diaryl cycloalkanopyrazoles, and diphenyl hydrazides) utilizing relative molecular field examination (Comfa) and near sub-atomic similitude records dissection (Comsia). In this COMBINE demonstrate, some protein deposits were highlighted as especially paramount for inhibitory movement. The mixture of ligand-based and structure-based models gave an enhanced understanding in the interaction between the three chemical classes and the COX-2 [1]. The cyclooxygenase-2 (COX-2) isoenzyme is a key focus for COX-2-particular†¦show more content†¦Despite the fact that X-beam structures of COX-2 complexed with a little number of ligands are accessible, exploratory information are absent for two well-known selective COX-2 inhibitors (rofecoxib and nimesulide) and docking effects reported are questionable. Llorens et al. (2002) attempted molecular modeling studies to produce atomic models perfect with the experimental information accessible. Likewise, docking of diverse COX inhibitors, including selective and non-selective ligands: rofecoxib, ketoprofen, suprofen, carprofen, zomepirac, indomethacin, diclofenac and meclofenamic acid were embraced utilizing the AMBER system. Their effects gave new bits of knowledge into a superior understanding of the differential binding mode of different groups of COX inhibitors, contributed to the design of new selective compounds [4]. Llorens et al. (1999) performed molecular modeling studies on the two cyclooxygenase (COX) isozymes proposing that the cavity at the mouth of the active site on the film area may go about as a real binding site of COX ligands which gave a structural premise to clarify the dynamics of COX inhibition [5]. Filipponi et al. (2000) depicted the requisition of a chemometric methodology to the investigation of COX-2 selective

The Debate Over Write My Paper for Me

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A History of Product Placement in Film and Television free essay sample

A History of Product Placement in Film and Television Peter Rush Product placement in the marketing world has become more and more evident in the past few decades. More specifically, product placement in the movie industry has been one of the most successful ways to advertise products. Oftentimes, products are associated with a film, or vice versa. Such is the case with Reese’s Pieces candies and Stephen Spielberg’s film, â€Å"E. T†. While it is a very expensive way of companies to advertise their brands, it is one that pays off immensely if executed properly. Although it seems as if product placement in film and television is a relatively new way of marketing products to the public, it has been around as early as the late 1800’s. On December 28, 1895, pioneering French filmmakers Auguste and Louis Lumiere exhibited their films in the basement of a Paris cafe to the first paying audience for projected motion pictures. In developing their Cinematograph, a machine that combined a camera, processor, and projector into a single unit, the Lumiere brothers had also, in effect, invented the motion picture audience. The running time of a Lumiere film was limited by the amount of film that their Cinematograph could hold, which was about 50-60 seconds. The content was often moments, supposedly, of real life: a train arriving at a station, pedestrians walking on a city street. But many of their films were staged, including a very early one featuring a performance by Frank Claire, the father-in-law to both the Lumiere brothers. Claire owned a brewery in Lyons, and in the film, â€Å"The Card Game† (Lumiere, 1896); he carefully pours a bottle of his beer for two companions. If the bottle had a label, it was not visible, but in this film the initial steps toward the combination of film and commerce are evident. Within 6 months the first examples of product placement would be filmed. In the spring of 1896, the Lumiere brothers entered into a distribution and production arrangement with Francois-Henri Lavanchy-Clarke, a Swiss businessman who was also a European distributor and promoter for the U. K. soap manufacturer Lever Brothers (Journal of Broadcasting and Electronic Media, 2006). For the Lumiere brothers, Lavanchy-Clarke would show films in Switzerland as well as film Swiss-located motion pictures for distribution in Europe and the United States. For Lever Brothers, Lavanchy-Clarke publicized their leading product, Sunlight Soap (Lavanchy-Clarke, 1922). It was this connection between Lavanchy-Clarke, Lever Brothers, and the Lumieres that resulted in the first product placements in motion pictures. In May 1896, in the yard of the Geneva home of Lavanchy-Clarke, Cinematographer operator Alexandre Promio shot a film of two women hand-washing tubs of laundry (Journal of Broadcasting and Electronic Media, 2006). Placed notably in front of the tubs were two cases of Lever Brothers soap, one with the French branding Sunlight Savon, the other with the German Sunlight Seife. The following month, the film, given the English title, â€Å"Washing Day† in Switzerland (Journal of Broadcasting and Electronic Media, 2006), was shown in New York at Keiths Union Square Theatre, along with shots of European trains, French parades, and various skits. Another contributor to product placement’s beginnings which included the interconnection of film and marketing was none other than Thomas Edison. Edison was the first to turn product placement into an ongoing business that provided benefits of reducing out-of-pocket production costs while providing promotional services for customers of his industrial business (Journal of Broadcasting and Electronic Media, 2006). One of Edison’s films, the 1905 â€Å"Streetcar Chivalry† takes place in a commuter train car plastered with posters for Edison’s products such as phonographs (Streetcar Chivalry, 1905). Some Edison films integrated advertising messages that were more similar to commercials than product placements. For example, in July 1897, his Black Maria studio was the setting for perhaps the first advertising film: 50 seconds of men smoking in front of an Admiral Cigarettes billboard (Journal of Broadcasting and Electronic Media, 2006). But although some of the Edison films were obvious offers of products and services, product placements as subtle efforts to influence audience attitude and behavior became a specialty of Edisons. His catalog listed hundreds of travelogues, such as trips to the Far West, Niagara Falls, and Hawaii, along with dozens of railroad films. The business of product placement had begun. In the United States, cinematic art and business intertwined in the 1910s and 1920s as manufacturers and government-distributed advertising films that combined drama and commerce to the small-town circuit. Producers of these films included International Harvester, the U. S. Department of Agriculture, and the YMCA. From 1914 to 1921, Ford Motor Company created a series of newsreels titled Ford Animated Weekly and Ford Educational Weekly. A typical serial included Model T races and news footage that sometimes incorporated Henry Ford meeting with government officials. These advertising films were distributed at low cost to exhibitors and found an early approval in small towns, with Ford claiming a viewership of 3 million per week (Journal of Broadcasting and Electronic Media, 2006). Not only did the product placement within the movie help to reimburse both parties of the agreement, but the American films initiated a worldwide trade in American products as well. For example, a citizen of a foreign country would see the American actors use American products on the silver screen, and soon enough, the foreign movie-goer purchased the product and boosted the American economy through the film industry. Although the earliest product placements, such as those in the Edison films, were most often a method of reducing the cost of production, a second motivation saw increased use beginning in the 1920s: cooperative promotional arrangements between outside manufacturers and movie makers, in which on-screen product appearances or star endorsements were traded for advertising and promotions paid by the manufacturer. It was seen as a winning arrangement for both parties, as the motion picture industry benefitted from increased ticket sales due to enhanced advertising for their pictures while manufacturers obtained screen exposure for their products and a marketing edge by connecting their products to celebrities (Journal of Broadcasting and Electronic Media, 2006). These were called tie-ups. Typically, a tie-up would result in the national manufacturer creating ads that featured the product and the motion picture as well as window displays for local distributors of the product. The local movie theater operators would then work with the local distributor to create in-theater promotions for both the product and the movie. This new phenomenon would catch on like wild fire in the film industry. One of the most popular and successful forms of tie-ups or product placement in film is showcased in Stephen Spielberg’s motion picture film, â€Å"E. T†. Visionary director, Stephen Spielberg has always been a step ahead, and his 1982 alien film  Ã¢â‚¬Å"E. T†Ã‚  blazed the trail for modern day product placement. The film was to have a scene where a boy coaxes an abandoned alien into his clutches by use of leaving a trail of candy on the ground. But not just any candy. The choice was made months prior to production when Spielberg  looked for a partnership with a candy company  that would promise promotion for his film. The very popular MM’s were selected, but the suits at Mars, Inc. refused to have their treats associated with a creature whose appearance may not appeal to the American public (Steinbrunner, 2008). However, the little alien creature didnt bother the people at Hershey, who were hoping to bolster their Reeses Pieces line. An agreement was made to produce a million dollars worth of advertisements for the film, and they even placed E. T. s face on the candys packaging. Although in the film, there is no mention of the product’s name, customers had no trouble identifying the little orange, yellow, and brown treats as proven by a 65% spike in Reese’s Pieces sales after the movie was shown in theaters (Steinbrunner, 2008). Another slightly skewed version of product placement that is becoming more evident and successful recently, is cross-promotion. In 2007, â€Å"The Simpsons Movie† was hitting the big screen, and marketing for the film had been planned out almost perfectly. 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience drug stores of â€Å"The Simpsons† in a brilliant marketing move (MSNBC, 2007). 7-Eleven offered fictional products shown in â€Å"The Simpsons† and brought them to life for fans of the show and movie for purchase in the stores. The Kwik-E-Mart promotion turned out to be a huge success for 7-Eleven, with  fans driving as far as hundreds of miles to buy the special themed merchandise. It also resulted in a 30% increase in profits for the converted 7-Elevens (MSNBC, 2007). One of the big pros for product placement in film and television, is it is a strong substitute to the deteriorating effectiveness of the 30-second commercial spot. More importantly, reality TV has become a hot-spot for massive amount of obvious product placement (Munger, 2009). Shows such as, â€Å"The Apprentice† and more specifically MTV produced shows are displaying product placement in almost every medium. It’s nearly impossible to turn on the MTV channel and see an actor on â€Å"The Real World† not holding a Coke in their hand. As a result, the value of placements on popular shows such as these has exploded into the millions of dollars per placement. Also fueling the growth of television product placements has been the debut of niche instructional cable networks like Food, The Learning Channel and Outdoor, where house, home and garden marketers are pitching there wares (Hanlon, 2005). http://z8.invisionfree.com/MHVF/index.php?showtopic=10047 http://www.libdems.org.uk/constitution http://newatlas.com/go/4699/ www.tarheels12000.wordpress.com/2010/04/30/a-piece-of-candy-can-go-a-long-way/ http://www.nbcnews.com/id/19536528/ns/business-us_business/t/dohelevens-become-simpsons-stores/

Antigone Essays (580 words) - Greek Mythology, Ancient Greece

Antigone Antigone The debate over who is the tragic hero in Antigone continue on to this day. The belief that Antigone is the hero is a strong one. There are many critics who believe, however, that Creon, the Ruler of Thebes, is the true protagonist. I have made my own judgments also, based on what I have researched of this work by Sophocles. Antigone is widely thought of as the tragic hero of the play bearing her name. She would seem to fit the part in light of the fact that she dies in doing what is right. She buries her brother without worrying what might happen to her. She "Takes into consideration death and the reality that may be beyond death" (Hathorn 59). Those who do believe that Antigone was meant to be the true tragic hero argue against others who believe that Creon deserves that honor. They say that the Gods were against Creon, and that he did not truly love his country. "His patriotism is to narrow and negative and his conception of justice is too exclusive... to be dignified by the name of love for the state" (Hathorn 59). These arguments, and many others, make many people believe the Antigone is the rightful protagonist. Many critics argue that Creon is the tragic hero of Antigone. They say that his noble quality is his caring for Antigone and Ismene when thier father was persecuted. Those who stand behind Creon also argue that Antigone never had a true epiphany, a key element in being a tragic hero. Creon, on the other hand, realized his mistake when Teiresias made his prophecy. He is forced to live, knowing that three people are dead because of his ignorance, which is a punishment worse than death. My opinion on this debate is that Antigone is the tragic hero. She tries to help her brother without worrying about what will happen to her. She says, "I intend to give my brother burial. I'll be glad to die in the attempt, -if it's a crime, then it's a crime that God commands" (Sophocles 4). She was also punished for doing what was right. Her epiphany came, hidden from the audience, before she hung herself. Creon's "nobleness" of taking in young Antigone and Ismene is overshadowed by his egotistical nature. He will not allow justice to come about simply because he wants to protect his image. He says, "If she gets away with this behavior, call me a woman and call her a man" (Sophocles 13). These elements prove that Antigone is the tragic hero. Creon, understanding his ignorance may lead one to believe that he is the true protagonist. But, if you define the word protagonist you would find that a protagonist is one who is a leader or supporter of a cause. Antigone is in support of her own actions in the burial of her brother Polyneices. She entrusts that she is doing what the Gods want, contrary to the belief of Creon. Many readers and critics may say Creon suffered greator hardships. Some may say Antigone never had an epiphany. Who would understand it if their own brother were left to the birds and dogs. There would be no rational thinking involved in a act like this. These are arguments envolved in deciding who is the tragic hero of Antigone. Critics, to this day, still argue about who is the tragic hero of Antigone. Many say that Antigone is the heroin. Others say that it is Creon. My research favors Antigone as the perfect protagonist. No matter who the reader sides with, it is agreed by most that there is a valid argument either way, in light of the fact that they both endure great hardships.

The Collapse of the Thai Bhat essays

The Collapse of the Thai Bhat essays One of the main similarities between the collapse of the Thai Baht and the collapse of the Korean Won was that they both occurred in the year 1997. This period was a time of great economic crisis, not only for the two countries but also for most of Asia itself. Thailand and Korea emerged as examples of Asias great economies in the mid 1980s and 1990s. But the main reason for the collapse of the two countries currencies was the fact that there was heavy borrowing from banks and foreign investors, which put these Asian companies in debt. For example, from 1990 to 1996 in Thailand, there was an investment boom in commercial and residential property, industrial assets and infrastructure. This led to a great demand in property and this created the real estate in Bangkok to soar. There were many apartments and office buildings going up all over the city. Since the property was so expensive, many property developers had to borrow money from banks. But as long as the value of property rose, the banks were happy to hand out loans to the property companies. Nevertheless, in 1997 the property boom had rocketed so far out of proportion, there was a great excess in both residential and commercial property. This left Bangkok with 365,000 apartment units unoccupied. The once great demand in property had been substituted by an excess supply. Many of Thailands organizations were still purchasing capital equipment from the US, Japan and Europe from loans. This put Thailand at a deficit of 8.1 percent of its gross domestic product. After Somprasong Land Company could not pay an interest on an $80 billion loan, thing started to fall apart. The Thai stock market declined 45 percent from its high in 1996, primarily on concerns that several property companies might be forced into bankruptcy. Many financial institutions, like Financial One, also fell into bankruptcy after being unable to pay back its creditors. ...

Consumer protection Essay Example | Topics and Well Written Essays - 2000 words

Consumer protection - Essay Example f acts of parliament have been established to ensure the protection of the consumers and ensure that government agencies follow established standards. The English tort and the English contract law were the first established acts that were established to ensure the consumer protection in the country remain stable. A number of departments have also been established including the department of trade, industry, price, and consumer protection. The establishment of European community’s act of 1972 also enhanced the country’s effort to protect the consumers from illegal and exploitative business practices (Jay & Clarke, 2010). Despite the massive development in consumer protection law in the United Kingdom, the effort to protect consumers from poor processed products and exploitative business practices has met a number of challenges. In this paper, the challenges of the efforts adopted in the United Kingdom to protect the consumers will be discussed. The paper will also highlight the methods that are used by the consumer rights bills to overcome consumer protection challenges (Cartwright, 2008). The consumer rights bill was recently introduced to the United Kingdom parliament for deliberation, enhancement and possible adoption after passing through the House of Lords. This bill is believed to have the power to streamline the consumer protection efforts in the country and update retrogressive consumer protection laws. Based on the consumer rights bill, consumers have core rights, which must be respected by other businesses and legal entities in the country. These include the right to be paid and enjoy goods and services which meets the established standards. Consumers also have the right to fault the products and services they buy and to expect a refund or replacement in the event that the producer is at fault. The consumer rights bill is currently before the House of Lords in the country’s legislature and expected to be ratified and adopted by the country.

VALUE ESSAY Example | Topics and Well Written Essays - 2500 words

VALUE - Essay Example Cultural Values in Nursing Provision In actual clinical case, there had been one particular patient, Mrs. R.K.A, 66 years old, female widow from Scotland, who had been admitted in a general hospital for 3 days due to severe abdominal pain and vomiting of blood. Her whole hospital duration had been challenging for the health care team for a number of reasons. For one, her advancing age renders her quite difficult to handle, for she tends to stick with her herbal medications, and disregards treatments indicated for her in the medical facility. In other times, she has other racial beliefs that deviate away from medical concepts, such as reasons for her ailment, which she attributed to celestial and magical beings. Although mentally fit and psychologically coherent, such bouts of ethnic differences can indeed try the patience of any health practitioner. The situation exhibits the cultural values that the patient adapted prior to hospitalization. In retrospect, although totally different from the values nursing professionals follow in clinical practice, such personal principles by the patients serve as an eye-opener on the impact on moral and ethnically principles that each adapt. As expounded by Fry and Johnstone (2002), these categories of values are generated as an acceptable part of the norm by cultural groups, which falls in line with their belief concepts and are considered to give full justice and worth to systems of valid experiences existing cultural groups. In the client’s case, the significance placed on certain traditional beliefs of ancestral sources must be taken into professional consideration when rendering care. To relate with such reflective case, Davies and Finlay (2000, p. 83) suggested the three-stage framework in correlating experiences according to three aspects: â€Å"stage one (returning to the experience), stage two (attending to feeling), stage three (re-evaluating the experience).† On the first level, recall of the whole cas e episode is suggested in an objective manner. After doing so, one’s own mental and emotional reaction to such events are reviewed, internally touching on constructive emotional elements, while eliminating distracting experiences not related to the case in point. Lastly, after reactive emotions are identified, these are connected to personal situations, examining for similarities and distinctions, all the while, the newly developed ideals are incorporated on one’s philosophical knowledge and attitude (Davies & Finlay, 2000). Such procedures must be followed in every step in order to make relevant values alteration and integration on the professional level. On actual application, the import of being aware on how other cultural values operate must be monitored and identified early in nursing practice. The level-based critical reflection approach is relevant, not only for health care team, but also for clients and families as care recipients--extension of care to families is necessary for they provide support on physiological and psychological aspect of patient’s treatment and healing. As herbal and mythical dynamics are highly common in Scottish lands, these must never be dismissed as mere diversions. Although health personnel do not encourage such ideals, they must also be professional enough not to condone such

The Understanding Of Feminist Theories English Literature Essay

The Understanding Of Feminist Theories English Literature Essay A system of cultural and social assumptions that are presented as natural or common sense, presented as normative social structures but which actually uphold a particular point of view on the world, they are shifting through time, contingent sets of attitudes and dispositions. (Lecture handout) This shift through time relates to feminist theory being developed in writing over time due to the influence of previous feminist literature. The womens movement of the 1960s was not the beginning of feminism. It is an ideology already present in classical books. An example of one of these books is Mary Wollstonecrafts A Vindication of the Rights of Women which highly influenced her daughter Mary Shelleys novel Frankenstein. Other influences on this novel will be discussed in this essay. A feminist may view Frankenstein as a womans story of male creativity because it is a womans description of a mans creation. (Lecture handout) Frankenstein has been described as a Female Gothic  [2]  which is defined as the work that women writers have done in the literary mode that, since the eighteenth century, we have called the Gothic. (Moers, p.214) She intended Frankenstein to be the kind of ghost story that would curdle the blood, and quicken the beatings of the heart. (Moers, p.214) This is seen in the description when the mad scientist makes the monster: It was on a dreary night of Novemberà ¢Ã¢â€š ¬Ã‚ ¦With an anxiety that almost amounted to agony, I collected the instruments of life around me, that I might infuse a spark of being into the lifeless thing that lay at my feetà ¢Ã¢â€š ¬Ã‚ ¦my candle was nearly burnt outà ¢Ã¢â€š ¬Ã‚ ¦I saw the dull yellow eye of the creature open; it breathed hard, and a convulsion motion agitated its limbsà ¢Ã¢â€š ¬Ã‚ ¦His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowingà ¢Ã¢â€š ¬Ã‚ ¦; but these luxuriances only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun white sockets in which they were set, his shrivelled complexion and straight black lips. (Moers, p.217-218) The adjectives dreary, lifeless, horrid, shrivelled and black create a dark image of the monster for the reader. The feelings described such as anxiety, agony and agitation of its limbs reflect possible negative feelings the reader may be experiencing as they read the description. The action described such as my candle was nearly burnt out and it breathed hard creates suspense to the mystery of this creature. These techniques show Frankenstein to have brought a new sophistication to literary terror and it did so without a heroine, without even an important female victim. (Moers, p.216) Mary Shelleys personal experience influenced her writing and a feminist may see the hideous description of birth as an addition to fear of female sexuality because his workshop of filthy creation is seen as filthy because obscenely sexual. (Lecture handout) Womens childbirth is metaphorically described in a hideous way in Frankenstein as shown in Frankensteins process, when he has decided to produce new life, is to visit the vaults and charnel houses and examine the human body in all its disgusting phases of decay and decomposition. (Moers, p.220) To examine the causes of life, he says, we must first have recourse to death. His purpose is to bestow animation upon lifeless matter, so that he might in process of time renew life where death has apparently devoted the body to corruption. (Moers, p.220) Death and lifeless matter must be looked at and used to make new life: Death and birth were thus as hideously mixed in the life of Mary Shelley as in Frankensteins workshop of filthy creationà ¢Ã¢â€š ¬Ã‚ ¦her myth of the birth of a nameless monsterà ¢Ã¢â€š ¬Ã‚ ¦which records the trauma of her lossà ¢Ã¢â€š ¬Ã‚ ¦of her first babyà ¢Ã¢â€š ¬Ã‚ ¦who did not live long enough to be given a name. (Moers, p.221) A feminist may relate to the feelings of mothers guilt of abandoning her children as only women experience a mothers attachment to their child. Ellen Moers states that another personal female experience which influenced Shelleys writing was the absence of a mother since she was born and her fathers abandonment of her after she eloped. (Moers, p.222) I, the miserable and the abandoned. Cries the monster at the end of Frankenstein, I am an abortion to be spurned at, and kicked, and trampled onà ¢Ã¢â€š ¬Ã‚ ¦I have murdered the lovely and the helplessà ¢Ã¢â€š ¬Ã‚ ¦ I have devoted my creator to misery; I have pursued him even to that irremediable ruin. (Moers, p.222) This reflects Mary Shelleys feelings of being miserable and abandoned through harsh imagery using words such as spurned, kicked, trampled. It also reflects her guilt over losing her children which are lovely and helpless and have suffered the same abandonment as the newborn is at once monstrous agent of destruction and pite ous victim of parental abandonment. (Moers, p.222) A feminist may consider all women to originate from Eve to identify who we are and the reason why we are separated from men into a different gender which triggered the separation of public-masculine world and domestic-feminine one. Frankenstein is heavily influenced by the evidence of marginalisation of fallen Eve in John Miltons Paradise Lost. Frankenstein Who was I? What was I? Whence did I come? the monster reports wondering, describing endless speculations cast in Miltonic terms.  [3]  These questions refer back to the story of mankind to identify who we are, what we were before we were alive and when we came into this world. Thus their questionings are in some sense female, for they belong in that line of literary womens questionings of the fall into genderà ¢Ã¢â€š ¬Ã‚ ¦ (Gilbert and Gubar, p.229-230) Relating back to the point that Eve represents female fall, a feminist may read Frankenstein as a subverted version of Miltons Paradise Lost with the emphasis on the fall of the woman in terms of her creativity. Sandra M. Gilbert and Susan Gubar argue that Mary Shelley uses Waltons revelations in the novel to mirror her anxieties as a woman. Walton says: You are well-acquainted with my failure and how heavily I bore the disappointment  [4]  However, Mary Shelley also states in her introduction in Frankenstein that she had spent her childhood in waking dreams of literature; later, both she and her poet-husband hoped she would prove herself worthy of [her] parentage and enrol [herself] on the page of fame (xii). (Gilbert and Gubar, p.229-230) Both Shelley and Walton share the anxiety of failure as a writer. à ¢Ã¢â€š ¬Ã‚ ¦it seems possible that one of the anxious fantasies his narrative helps Mary Shelley covertly examine is the fearful tale of a female fall from a lost paradise of art, speech, and autonomy into a hell of sexuality, silence, and filthy materialityà ¢Ã¢â€š ¬Ã‚ ¦ (Gilbert and Gubar, p.231) A feminist may argue that female characters are just as important as male characters in literature which may be an argument for the equality of importance of men and women in everyday life. The female characters of the book have a significant role in the story: à ¢Ã¢â€š ¬Ã‚ ¦Victors post-creation nightmare of transforming a lovely, living Elizabeth, with a single magical kiss, into the corpse of my dead mother enveloped in a shroud made more horrible by grave-worms crawling in the folds of the flannel (42, chap 5) (Gilbert and Gubar, p.232) Relating back to the subject of Gothic writing, Elizabeths character enables Shelley to further reveal her Gothic style through chilling imagery using words such as corpse, dead and grave-worms crawling. Though it has been disguised, buried, or miniaturised, female-nessà ¢Ã¢â€š ¬Ã‚ ¦is at the heart of this apparently masculine book. (Gilbert and Gubar, p.232) Although the book is comprised of mainly male characters, Elizabeths character is used to show Shelleys talent in writing which is the heart of the book. A feminist may see the character Victor as the cause of the fall of women as he symbolises Eve who represents all women who are tempted to do wrong unto the world and unleash Sin and Death. Victors curiosity also mirrors Eves curiosity: He is consumed by a fervent longing to penetrate the secrets of nature, a longing which -expressed in his explorations of vaults and charnel-houses, his guilty observations of the structure of human frame- recalls the criminal female curiosity that led Psyche to lose love by gazing upon its secret face, Eve to insist upon consuming intellectual foodà ¢Ã¢â€š ¬Ã‚ ¦ (Gilbert and Gubar, p.234) The secrets of nature is a sexual reference and the metaphors vaults and charnel-houses and human frame are metaphors for bodies and intellectual food refers to sexual appetite: For what Victor Frankenstein most importantly learns, we must remember, is that he is the author of the monster-for him alone is reservedà ¢Ã¢â€š ¬Ã‚ ¦so astonishing a secret- and thus it is he who is the true murderer, he who unleashes Sin and Death upon the world, he who dreams the primal kiss that incestuously kills both sister and mother. (Gilbert and Gubar, p.234) A feminist recognises the importance of books and reading to further womens education. (Lecture handout) The monster is the voice of Mary Shelley. Werters story, says the monster-and he seems to be speaking for Mary Shelley-taught him about gentle and domestic manners and about lofty sentimentsà ¢Ã¢â€š ¬Ã‚ ¦which had for their object something out of selfà ¢Ã¢â€š ¬Ã‚ ¦the monster explains to Victor that I thought Werter himself a more divine being that I had everà ¢Ã¢â€š ¬Ã‚ ¦imagined. (Gilbert and Gubar, p.237) Mary Shelley reveals to her readers the importance of education and etiquette such as gentle and domestic manners to help men and women in their everyday lives. Mary Shelley considers Werter a divine being relaying the message that men are valued for their knowledge and can enable women to learn from them through their literature. A feminist may view Frankenstein as a separation of public-masculine world and domestic feminine one as males are taking the domestic role of womens childbirth in Shelleys alternative world. (Lecture handout) Mary Shelley creates an alternative all-male world in her novel. Frankensteins bride-to-be is transformed in his arms into the corpse of his dead mother- a shroud enveloped her form, and I saw the grave-worms crawling in the folds of the flannel. (p53)  [5]  This description horridly describes the corpse intentionally as a representation of the death of all women. One of the deepest horrors of this novel is Frankensteins implicit goal of creating a society for men only: his creature is male; he refuses to create a female; there is no reason that the race of immortal beings he hoped to propagate should not be exclusively male. (Mellor, p.274) This separation of the public-masculine world and domestic feminine one helps us to understand the cultural background of the text in the time it was written in regards to peoples ideas on gender separation. (Lecture handout) The men in Frankensteins world all work outside the homeà ¢Ã¢â€š ¬Ã‚ ¦The women are confined to the home; Elizabeth for instance, is not permitted to travel with Victor and regretted that she had not the same opportunities of enlarging her experience and cultivating her understanding (151). Inside the home, women are either kept as a kind of pet (Victor loved to tend on Elizabeth as I should on a favourite animal [p.30]; or they work as house wives, childcare providers, and nursesà ¢Ã¢â€š ¬Ã‚ ¦ (Mellor, p.275) Men are seen to have more opportunities to expand their knowledge and develop their understanding and women are seen as pets or animals. Victor Frankensteins nineteenth-century Genevan society is founded on a rigid division of sex roles. (Mellor, p.274) We can see Mary Shelleys feminist views on the divide of the gender in the novel and the costs of it. Frankensteins obsession with his experiment has caused him to forget those friends who were so many miles absent, and whom I had not seen for so long a time (p.50) (Mellor, p.275) The bad result of the division is he ignored his friends and loved ones as he cannot do scientific research and think lovingly of Elizabeth and his family at the same time. (Mellor, p.275) Feminist theory of Frankenstein enhances my understanding of the text as it has shown me it could be read as a womans story of male creativity. The theme of gender is exposed throughout the novel in different ways. The description of birth or the hideous progeny of body reveals the fear of female sexuality of the time. Evidence of marginalisation is shown in the references to Miltons Paradise Lost as Eve is seen to be fallen. Also the separation of public-masculine world and domestic feminine one is seen through the characters roles in the novel. Mary Shelleys gothic style is seen as a subversive form of writing as no other woman before her was able to develop this style in an effective way. There is a strong encouragement to educate women through the importance of books and reading in the novel as Shelley used previous literature to write her novel. This is significant as feminist readings of Frankenstein can be used by other feminists to understand other novels the same way feminis t theory of Frankenstein has helped me to understand the text.

Robert Frost :: essays research papers

It has been said many times that all men have a common bond, or a thread that joins them together. Robert Frost ¹s poem  ³The Tuft of Flowers ² explores the existence of such a bond, as experienced by the speaker. In the everyday circumstance of performing a common chore, the speaker discovers a sense of brotherhood with another laborer. Frost contrasts a sense of aloneness with a sense of understanding to convey his theme of unity between men. To understand the setting of the poem, one must first understand how grass was mowed in the time period in which the poem was written (1906). Grass was mostly mowed by hand using a scythe. The mowing was often done in the dew of the morning for better mowing. This left the grass wet, and it needed to be scattered for drying. The phrase turning the grass refered to the scattering of the grass for drying. In  ³The Tuft of Flowers, ² the speaker has gone out to turn the grass. Whoever did the mowing is already gone, for there are no signs of his presence. The speaker is alone. Then, a butterfly catches the speaker ¹s attention, and leads his gaze to a tuft of flowers, which the mower chose to leave intact. The patch of beauty left by his fellow worker causes the speaker to feel that he is no longer alone. There is a sense of understanding between the speaker and the mower, because an appreciation of beauty unites them. Frost uses peaceful images to relate the feeling of his poem. The setting is in a grassy field with a brook running through it. The tranquil feeling is added to by a silent butterfly, who searches for a flower upon which to land. In keeping with the peaceful surroundings, Frost speaks of a long scythe  ³whispering to the ground, ² and of hearing  ³wakening birds around. ² The speaker also listens for a whetstone  ³on the breeze ² to determine if there is anyone around, and finds a  ³leaping tongue of bloom ² beside the  ³reedy brook. ²  ³The Tuft of Flowers ² does not contain a definite meter, but it does have a strict rhyme scheme of AA, BB. The poem is organized in couplets, each of which contains a single thought. This makes the poem more charming and gives it simplicity, which adds to the overall feeling of peace and tranquility. Robert Frost provides many interesting ideas in  ³The Tuft of Flowers.

Funding my used book store Essay

This will be an outlet that deals in second-hand or used books. Literacy of a people is the foundation of a nation. We wish to encourage the culture of reading in order to eliminate illiteracy. We have chosen to go this route due to affordability. The shop’s name â€Å"Daily Books† is bound to be a crowd puller. The service will be targeting the thousands of shoppers and those whiling away window shopping or taking casual walks. Considering the hard economic times we are going through as a nation, this idea could not be timelier. Concept Funding my used book store Business Statement SBA loans are available and we are going for the lowdoc that addresses needs below $150k. This is part of the 7(a) loan program. The loans not only come with low interest rates and minimum hassles but also with entrepreneur education. This is a very helpful resource. Since some banks allow one to access funds for the business from relatives, then your proposal is well within all legal requirements. Competitive edge Products and services: – Ease of getting classical novels and writings which may not be available from the conventional book shops. These may as well be collectors’ items. Inexpensive: – All our books will be way below the market prices. Organization: – The arrangement and placement of books will make it easy for shoppers to locate what they want and hence save valuable time. The lighting will be artistic and professional. Location: -. The shop’s strategic location is a sure winner. The university and schools’ readership will come in handy. Public relations: – This is one of our greatest strengths as my partner is deep and wide reader, not to mention that I am an excellent people person and marketer. We have been careful to hire committed staff whose vision is similar to ours. Market / Industry information While the knowledge search continues to expand, there is stiff competition in the horizon. New players are joining the market not to mention new technology. The government is putting in place structures that will aid in the growth. Product/Service Information The crucial service on offer is the provision of an accessible, unique product, convenient, and a cheap service facility which promises easy access to the avid reader. The county council has been of great support since we shared our idea with them. On the launch, they have offered the parade grounds at no charge at all. They will also be sending word out to the local dwellers. Goals and strategies In the short term, we will be focusing on getting people to see the big picture. What has all along been thought of a rich man’s hobby that owning a rich home library is their preserve will now be common place. Due to our strategic location, we are assured of traffic. Our goal then, will be to focus on those walking in and around the complex. We aim to serve at least 50 walking customers per day. The tills in the stores around the town will be offering discount vouchers to all their customers in the first month after launching. The next level and secondary goal will entail advertising by use of flyers and banners. We shall also do rounds in the offices. Our marketers will visit every school in the area and the university as well. For these students, we intend to offer a discounted price especially for the course books. We shall introduce membership to all our customers with an aim of giving away bonus gifts and discounts. This will see our customer base grow from 50 to 100 after 6 months of business. In the long term, we are looking at electronic sales. This will entail a website that will advertise as well as offer on-line sales. A delivery van will come in handy for those members who may be a little out of town. The bookshop should have a readability of 500 plus faithful customers after a period of 2 years. As a backup plan for the above strategy, we will be liaising with the local bookshops as well as those in the nearby towns. We shall introduce a partnership programme that should see their sales soar as well. The idea is to bring about symbiosis and cut unfair competition. We plan to have stock lists of al the other outlets and when customers make enquiries, referential sales will be seamless. We shall encourage book owners to exchange or deposit old books that they no longer use. This idea will go along way in reducing our capital requirement for re-stocking. Payback As per the bank’s requirements, we have negotiated a very low payback interest rate. We have a 60 days initial grace period after which we shall be required to pay only 1. 5% PA on a reducing balance. This arrangement will go along way in helping us repay you within a comfortable period. It will not stretch the business neither will you be strained financially while it gives you peace of mind that your investment is secured. References Advani, A. (2005). SBA loans for your startup. Entrepreneur. com. Retrieved November 18, 2008 http://www. entrepreneur. com/money/financing/startupfinancingcolumnistasheeshadvani/article79254. html

Internationalisation in Marketing Free Essay Example, 1500 words

Uppsala model also identifies the differences that exist between and local and foreign environment. These differences are important for marketers as one strategy in a local setting may bear great benefit but the same strategy can lead to a disaster. So the difference between environments is very important and the model identifies this difference. In this regard, the model is greatly effective. The stages that are suggested in the model are also very helpful for international marketers. As the stages increase the investment in the foreign country also increases. This provides the marketers a proper framework to go by marketing their products in a stage-wise fashion. First limited marketing is required and as the firm gains knowledge and increases its capital excessive marketing should be done. Uppsala model also holds that one kind of knowledge can be used in specific markets. This is not right for international marketers as different countries have different cultures and although th e culture might be close it may not be the same. So different markets have different dynamics and marketers cannot generalize their strategies. This point discussed in the model is not of any use to the marketers. Overall Uppsala model provides a great framework for international marketers to help them develop a marketing strategy. We will write a custom essay sample on Internationalisation in Marketing or any topic specifically for you Only $17.96 $11.86/pageorder now There are some things in the model which do not apply to marketers so they are not useful to marketers. Network model emphasizes on the relationships a firm develops and maintains in order to function smoothly in a foreign market. This model suggests that firms can tap into the international markets by developing networks which can help them eventually in starting up business in the international market. This model is greatly useful for international marketers because it involves building relationships. Marketers can build a relationship with similar firms and can witness what kind of approach they are using to target the clientele in the foreign country.